Apple search would be Google’s ‘get out of jail free’ card 2023-01-28 16:00:00

Rumor has it that Apple is going to debut its own search engine “sooner rather than later.” This is good news for consumers as competition between Apple and Google means more resources would be spent to do search even better, but oddly enough it’s also good news for Google on one front — the battle with regulators.

Apple is definitely refining some search products and we know it is because of the companies it has acquired since 2013. Technology from Topsy Labs already powers specific queries through Siri or Apple’s Spotlight search on the Mac, and Laserlike uses AI to crawl the web and build a database. It would make perfect sense for Apple to build its own search engine.

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