TL;DR: The Google Analytics 4 bootcamp bundle(Opens in a new window)(opens in a new tab) is on sale for £24.62, saving you 95% on list price.
For content creators, business owners, anyone aiming for a job in marketing, and plenty of other pros, understanding your website’s performance is a big part of success. If you’ve heard of Google Analytics but haven’t gotten around to learning it, you may want to skip right over to Google Analytics 4 (GA4). GA4 is the next iteration of Google’s Universal Analytics (often referred to as GA), a free web analytics service that can help track the success of your organic and paid marketing efforts. As of July 1, 2023, all Universal GA users must have migrated to GA4(Opens in a new window). Whether you’re part of that migration or this is your first go-round, it might be a little overwhelming, but there are courses that could help you navigate the platform.
This Google Analytics 4 boot camp is a three-course training bundle(Opens in a new window)(opens in a new tab) that goes over foundational skills and the essential mechanics of GA4. You can get the bundle on sale for £24.62, no coupon needed.
For a long time, you had to pay to use any version of Google Analytics. That didn’t stop it from being used on more than 28 million websites(Opens in a new window), but it did make it harder for users to practice with it on their own time. If you’re using the new year to look for a new job, gaining GA4 skills can help you stay competitive in the market.
Google Analytics 4 lets you see what your customers see, do, and buy while they’re on your site. It’s a lot of data, but you can learn to filter and segment your data in part one of the Beginner’s Guide. Led by content creation and social media growth expert Nick Nyxson(Opens in a new window), this course could help you start using GA4 to understand the people accessing your website.
Part two of the guide introduces you to Google Analytics 4 reports that give you a more detailed analysis of your target audience. Try out different kinds of reports and familiarise yourself with Google Tag Manager. That lets you look for specific types of activity on your sites, including conversion, site analytics, and remarketing.
The final course in the pack might be the one that saves you the most stress. Check out 25 lectures with two hours of content and learn how to configure and troubleshoot GA4. If something goes wrong or gives you strange results, this course could help you figure out what happened.
If you want to learn to use GA4, get the Google Analytics 4 Beginner’s Guide(Opens in a new window)(opens in a new tab) on sale for £24.62.